TL;DR Summary of Google Phases Out Less Used Structured Data for Rich Results
Google is removing support for seven lesser-used structured data markups to simplify search results. These changes aim to streamline the interface by focusing on more valuable and widely used rich results. While some markups are being retired, Google continues to support many other structured data types. Markup removal won’t harm your pages, as Google will simply ignore deprecated elements.
Optimixed’s Overview: Google Streamlines Search by Dropping Outdated Structured Data Markups
Background and Purpose
Google announced it will phase out support for seven specific structured data elements that were infrequently used in search results. This initiative, described as “Simplifying the search results page,” aims to enhance user experience by eliminating features that no longer provide significant value.
Details on the Removal
- The deprecated markups will be removed gradually over the upcoming weeks and months.
- Google’s analysis showed these structured data types were rarely used and did not meaningfully improve click-through rates or user engagement.
- The removal helps declutter the search interface and allows Google to focus on more effective rich result formats.
Continued Support and Recommendations
- Google will maintain support for many other popular structured data types that users find helpful.
- Webmasters should not remove the deprecated markup from their sites, as other search engines might still utilize them, and Google will simply ignore unsupported markup.
- Previous benefits gained from these rich results will remain valuable, and Google is also introducing new structured data types, such as loyalty pricing markup.
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read original article.
