Skip to content

Today’s SEO & Digital Marketing News

Where SEO Pros Start Their Day

Menu
  • SEO News
  • AI & LLM
  • Technical SEO
  • JOBS & INDUSTRY
Menu

Google explains why hreflang alternate URLs show as “not indexed” Gary Illyes: hreflang alternate URLs aren’t indexed in the proper sense

08/11/26
Source: Search Engine Watch – SEO, AI Search, PPC News & Analysis by Sachin. Read the original article

TL;DR

Google’s Gary Illyes clarified that hreflang alternate URLs are not indexed in the traditional sense but function as alternate names tied to a canonical URL. These alternates can still appear in search results under specific conditions, such as hreflang or site: queries, despite being reported as “not indexed” in Google Search Console.

Key Developments

  • Hreflang alternate URLs are not indexed traditionally but serve as alternate names for a canonical URL.
  • These alternates can appear in search results if the query context warrants it, like hreflang or site: queries.
  • Google Search Console may show these URLs as “not indexed,” but they are not ignored or broken.

Optimixed Analysis

Illyes’ explanation suggests that hreflang alternates, while not indexed in the traditional sense, are still functional and can be surfaced in search results when relevant. This indicates that Google uses a nuanced approach to handle language and region variants, relying on canonicalization to manage duplicate content while still respecting hreflang tags. This clarification helps resolve confusion about the indexing status of hreflang URLs in Search Console, highlighting their role as alternate names rather than standalone indexed pages.

Filter Posts






Latest Headlines & Articles
  • Google confirms new homepage buttons pointing to AI Mode Google confirms new homepage buttons pointing to AI Mode
  • Google Ads New Local Customer Optimization Help Document
  • Google Amends Lawsuit Against SerpApi
  • Google AI Overview Local Results Quoting From Listicles
  • SEO Daily News Recaps for Tuesday, August 11, 2026
  • Google Merchant Center Performance Reporting To Be Updated
  • OpenAI ChatGPT Ads With AI Descriptive Heading
  • Is Google struggling to show favicons for sites in search results? Google favicons go missing in search results
  • SMX Now: The Target bidding apocalypse and how we’ve been here before
  • Anthropic adds AI text watermarking to Claude models worldwide

August 2026
M T W T F S S
 12
3456789
10111213141516
17181920212223
24252627282930
31  
« Jul    

ABOUT OPTIMIXED

Optimixed is built for SEO professionals, digital marketers, and anyone who wants to stay ahead of search trends. It aggregates the latest SEO news, updates, and headlines from dozens of trusted industry sources into one convenient destination. Every article includes a concise summary and TL;DR, helping you quickly understand the stories that matter most.

Originally created by Eric Mandell to help a small team stay current on search marketing developments, Optimixed has grown into a trusted resource for anyone looking for reliable, up-to-date SEO news and insights.

©2026 Today’s SEO & Digital Marketing News | Design: Newspaperly WordPress Theme