Google Keyword Planner Update Lets You Segment By City, Region & Device/Platform

Posted on July 7, 2025
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Keyword Planner Update Enhances Forecasting by Region and Device

Google’s Keyword Planner tool now offers forecast breakdowns by city, region, and device/platform, enabling more precise keyword performance predictions. The update includes grouped keyword ideas within the keyword ideas section for easier analysis. These enhancements benefit advertisers running multi-location or geo-focused campaigns by improving targeting and budgeting accuracy.

Optimixed’s Overview: How Google’s Keyword Planner Update Boosts Regional and Device-Level Insights

Improved Forecasting Capabilities

Google has enhanced its Keyword Planner by introducing new forecast views that provide detailed predictions for keywords segmented by geographical regions such as city, state, and designated market areas (DMA), as well as by device/platform. This granular data helps advertisers understand where and on which devices their keywords perform best.

Grouped Keyword Ideas for Streamlined Analysis

The update also incorporates grouped keyword ideas into the keyword ideas section, allowing users to view keywords individually or in clusters of similar terms. This feature simplifies keyword research and campaign planning.

Benefits for Geo-Targeted Campaigns

  • Enables precise targeting by city, region, or municipality
  • Improves budgeting efficiency through accurate performance forecasts
  • Supports multi-location marketing strategies by highlighting regional search share differences

Overall, these updates make the Keyword Planner more powerful for advertisers looking to optimize campaigns based on location and device data, enhancing campaign effectiveness and return on investment.