Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Tests Hotel Price Change Tracking via Email Feature
Google is experimenting with an email alert feature that notifies users about hotel price changes. This option appears in the local hotel pack within core search results, enhancing user convenience. The feature integrates into the metasearch section of Google My Business listings, broadening its accessibility. It aims to assist travelers in monitoring accommodation prices effortlessly.
Optimixed’s Overview: Enhancing Travel Planning with Google’s New Hotel Price Alert Feature
Introduction to Google’s Price Tracking Experiment
Google has introduced a new testing phase for a feature allowing users to track hotel price fluctuations via email notifications. This addition appears in the local hotel pack results in the core search interface, making it easier for travelers to stay informed about changing accommodation costs without constant manual checks.
Feature Placement and Accessibility
- The price tracking option is now visible within the metasearch section of Google My Business (GMB) listings, rather than being confined solely to Maps or the dedicated Hotels section.
- This broadened placement increases the likelihood that users will encounter the tool while searching for hotel options directly through Google Search.
Benefits for Users
- Provides a convenient way to monitor hotel price changes in real-time.
- Enables travelers to make more informed booking decisions by receiving timely email alerts.
- Reduces the need to manually check prices repeatedly, saving time and effort.
Conclusion
This emerging feature reflects Google’s ongoing efforts to enhance user experience in travel planning by integrating practical tools directly into search results. As it rolls out further, it could become a valuable asset for anyone seeking to find the best hotel deals efficiently.
