Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Testing Removal of Call Button from Local Search Results
Google is reportedly testing the removal of the call button from organic local search results, which has caused concern in the local SEO community. This change appears limited to organic listings while paid placements still feature the call option. Many believe this is an unintended oversight in the new Web Guide interface and expect Google to restore the call button soon. The update is mainly observed on mobile “near me” searches.
Optimixed’s Overview: Impact of Google’s Call Button Test on Local SEO Engagement
Background and Community Reaction
Recently, local SEO experts noticed a significant UI change where the call button, a critical feature for direct customer contact, is missing from Google’s organic local search results. This test has sparked widespread discussion and concern among SEO professionals who rely on this functionality to drive customer calls.
Details of the Change
- The call button remains available on paid local listings but is absent from organic results.
- The change is observed primarily on the new Google Web Guide interface, especially on mobile devices during “near me” searches.
- Several SEO specialists, including Jason Hennessey and Darren Shaw, have highlighted and shared screenshots of this test across social platforms.
Potential Implications and Expectations
This modification could reduce direct call traffic from organic local listings, impacting businesses dependent on phone leads. However, many in the SEO community speculate this is an unintentional oversight rather than a permanent change. It is anticipated that Google will reinstate the call button to maintain usability and support local business engagement.
