Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Local Service Ads Reviews Now Managed by Google Business Profiles
As of July 11th, 2025, Google Local Service Ads (LSA) reviews will be managed exclusively through Google Business Profiles. Existing reviews will be evaluated against Google Maps Review Policies, potentially removing non-compliant feedback. This change may affect your star ratings and review counts, which influence LSA rankings. Businesses should start collecting reviews via their Google Business Profile going forward.
Optimixed’s Overview: Transition of Local Service Ads Reviews to Google Business Profiles Enhances Review Management
Key Changes to Review Management
Starting July 11th, 2025, Google has centralized the management of customer reviews for Local Service Ads (LSAs) under Google Business Profiles. This shift means that all existing and future reviews related to LSAs will be governed by the policies and review infrastructure of Google Business Profiles rather than the Local Services Ads platform.
Impact on Businesses and Review Visibility
- Review Verification: Existing reviews will be scrutinized against Google Maps Review Policies, and any reviews suspected of policy violations may be removed.
- Ratings and Rankings: Adjustments to star ratings and review counts could influence how businesses rank within Local Service Ads.
- Review Collection: Businesses are encouraged to use their Google Business Profile to solicit and manage customer reviews moving forward.
What This Means for Local Businesses
This update streamlines how reviews are managed across Google platforms, offering a unified system that could improve transparency and compliance. However, businesses should monitor their profiles closely to understand changes in their review metrics and adapt their customer engagement strategies accordingly.
