Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Local Service Ads Now Highlight Keywords Frequently Mentioned in Reviews
The new Local Service Ads feature highlights keywords frequently mentioned in reviews with a people icon, similar to a feature seen about five years ago in local review summaries. This update emphasizes the growing importance of review keywords in local search rankings. Marketers and businesses should consider optimizing for relevant review terms to improve visibility in Local Service Ads. The feature was recently observed and shared on LinkedIn.
Optimixed’s Overview: How Keywords in Reviews Influence Local Service Ads Ranking
Introduction to the Feature
Local Service Ads have introduced a new element that highlights keywords frequently mentioned in customer reviews. This feature uses a people icon accompanied by the phrase “Reviews often mention [keyword].” This approach closely mirrors a similar functionality seen in local review summaries approximately five years ago, which displayed “X people mention [keyword].”
Implications for Local SEO
- Keyword prominence in reviews can now be directly showcased within Local Service Ads, potentially influencing consumer trust and click behavior.
- Businesses should focus on encouraging customers to mention relevant keywords in their reviews to improve their ad’s appeal and ranking.
- This update suggests that review content plays a significant role in local ranking algorithms beyond traditional signals.
Actionable Recommendations
- Monitor and analyze customer reviews for commonly used keywords related to your services.
- Encourage satisfied customers to include specific service-related terms in their feedback.
- Stay updated with Local Service Ads features to leverage emerging trends in local search optimization.
