Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Tests “Background Checked” Label in Local Service Ads
Google is experimenting with adding a “background checked” text label to its local service ads. This new label appears to replace previous “Google Screened” or verified badges. The change aims to indicate that businesses have been vetted by Google to some extent. Users have different preferences regarding the new label versus the traditional icons.
Optimixed’s Overview: Google Experiments with New Verification Labels in Local Service Ads
Introduction to Google’s Label Testing
Google is continually refining how it showcases trust signals in its local search results. Recently, it has begun testing a simple text label, “background checked”, within local service ads. This replaces or supplements the more familiar Google Screened or verified badges.
What This Change Means for Users and Businesses
- Visual Clarity: The “background checked” text is a straightforward indication that Google has conducted some vetting of the business.
- Branding Impact: Some users may prefer the traditional green Google Screened icons for their recognizable branding and clarity.
- Ongoing Testing: Google often tests different label formats and designs to optimize user experience and trust signals.
Community Feedback and Future Outlook
The change was first noticed and shared by industry observers on social media platforms like X. Feedback is mixed, with some users favoring the iconic badges and others appreciating the directness of the text label. As Google continues testing, the final implementation may evolve based on user engagement and effectiveness in conveying trustworthiness.
