Google Local Service Ads Testing Removing More Results Button

11/25/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Tests Limiting Local Service Ads to 8 Results

Google is experimenting with a new format for Local Service Ads (LSAs) by removing the “more” results button and limiting visible ads to an 8-pack instead of the previous 20. This change replaces the clickable option to view additional listings with an expandable section that toggles between showing 3 and 8 ads. The update aims to reduce choice overload for users but may frustrate advertisers due to fewer visible spots and ongoing frequent changes.

Optimixed’s Overview: Google’s New Approach to Streamlining Local Service Ads Visibility

Summary of the Latest LSA Display Test

Google is currently testing a significant update to how Local Service Ads are presented within search results. Instead of allowing users to click through to view a larger set of listings, Google now offers an expandable view that caps the number of ads shown at eight. This experiment was first identified by industry observer Anthony Higman, who shared comparative screenshots and video evidence of the new interface.

Key Details of the Change

  • Previous Setup: Users could click a “more” button to access up to 20 Local Service Ads, often benefiting advertisers with additional exposure.
  • New Test Format: The visible ads start with a 3-pack, expandable to an 8-pack, but without any option to see beyond eight listings.
  • Impact on Users: This limits choice overload, potentially simplifying the decision-making process for users seeking local services.
  • Impact on Advertisers: Advertisers may see reduced opportunities for visibility, especially those previously ranked beyond the eighth position.
  • Ongoing Changes: Google’s frequent adjustments to LSA presentation reflect its continuous effort to optimize user experience and ad performance.

Implications for SEO and Local Marketing

For businesses leveraging Local Service Ads, this change means a greater emphasis on ranking within the top eight positions to maintain visibility. Marketers should monitor these tests closely and adjust bidding strategies and ad quality accordingly. Additionally, the reduced number of visible ads might increase competition and potentially affect click-through rates for LSAs.