Google Tests Replacing “Google Screened” with “Google Verified” Labels in Local Service Ads
Overview of the Label Change
Google is experimenting with replacing the “Google Screened” label on Local Service Ads (LSAs) with a new “Google Verified” label. Some ads are also appearing without either label, showing only the standard Sponsored designation.
Observations and User Reports
- SEO expert Anthony Higman shared screenshots on X (formerly Twitter) highlighting the new “Google Verified” label.
- Previous ads displayed the “Google Screened” badge, signaling trust and verification.
- The change appears to be rolling out across all LSA categories, suggesting a consolidation of verification badges.
Implications
This update may indicate Google’s effort to streamline verification labels in LSAs, potentially simplifying the user experience and advertiser credentials presentation.
Users and advertisers should monitor for further updates as Google tests these label variations.
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read original.
