Google Merchant API ReplacingThe Content API For Shopping

08/19/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google’s New Merchant API Replacing Content API for Shopping

Google’s Merchant API officially replaces the decade-old Content API for Shopping, with the latter shutting down on August 18, 2026. The new API offers a simplified interface to manage Merchant Center accounts and product data programmatically. It provides enhanced access to data, insights, and control for showcasing products across Google platforms. Migration support is available to ease the transition before the full switch.

Optimixed’s Overview: Streamlining Product Management with Google’s Merchant API Launch

Introduction to the Merchant API Transition

Google has announced the official replacement of the Content API for Shopping with the new Merchant API, signaling a major update for merchants managing their product feeds. The Content API, introduced over ten years ago, will be fully deprecated by August 18, 2026. This change aims to modernize how businesses interact with Google Merchant Center programmatically.

Key Features of the New Merchant API

  • Simplified Management: The Merchant API offers a streamlined interface designed to make account and product management easier and more efficient.
  • Comprehensive Control: Users gain programmatic access to data, business insights, and unique capabilities to optimize how products are displayed across Google’s ecosystem.
  • Unified Platform: It supports management of product data for both organic listings and paid ad experiences directly within Merchant Center.

Migration and Availability

The Merchant API was available in beta since May 27, 2024, and is now generally accessible to all users. Google commits to supporting merchants throughout the migration process with detailed help documentation. This ensures a smooth transition before the Content API is fully retired in 2026.

Implications for Merchants

Adopting the Merchant API allows merchants to leverage enhanced programmatic tools for better product visibility and management on Google. Businesses should prioritize updating their systems to align with this new standard to maintain seamless operations and capitalize on improved functionalities.