Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Merchant Center Enhances Promotion Previews and Customer Service Options
Google Merchant Center now allows users to preview promotions before publishing, helping marketers create more effective ads. Additionally, new customer service check boxes let sellers specify whether they offer live chat or chatbot support. These updates improve transparency and user experience for merchants managing their ads and customer interactions.
Optimixed’s Overview: Enhancing Merchant Control with Promotion Previews and Customer Support Features
Promotion Preview Feature for Better Ad Management
Google Merchant Center has introduced a Promotions Preview tool within its promotion builder. This feature offers merchants a real-time snapshot of how their promotions will appear on Google Search before going live. Although currently limited to previewing the search appearance, promotions will ultimately display across all relevant Google channels, providing a consistent user experience.
Improved Customer Service Settings
In addition to promotion previews, Google has updated the customer service section by adding two check boxes. Merchants can now indicate if they provide live chat support, chatbot assistance, or both. This transparency helps potential customers understand how they can reach support, enhancing trust and communication.
Benefits for Merchants
- Enhanced control: Merchants can fine-tune promotions before launching, reducing errors and improving ad effectiveness.
- Better customer engagement: Clear support options help set customer expectations and improve satisfaction.
- Increased transparency: Previewing ads and clarifying support methods build confidence in merchant offerings.
