Google Merchant Center For Agencies Can Link To 1,000 Accounts

08/14/26
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR

Google Merchant Center for Agencies now allows linking up to 1,000 Merchant Center accounts to a single agency account, a detail recently added to Google’s help documentation. This update clarifies the capacity for agency accounts, which was previously unspecified.

Key Developments

  • Google Merchant Center for Agencies can link up to 1,000 Merchant Center accounts.
  • This capacity was recently documented in Google’s help resources.
  • The feature was globally released in May after initial testing in the US and Canada.

Optimixed Analysis

This update provides clarity on the scalability of Google Merchant Center for Agencies, which is crucial for agencies managing multiple client accounts. The ability to link up to 1,000 accounts may enhance operational efficiency for larger agencies. However, the implications for smaller agencies or those with fewer accounts remain unchanged. The update does not introduce new functionality but confirms existing capabilities.