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Google Merchant Center Next Product Analytics Updates

Article Website:
Search Engine Roundtable
Article Author:
barry@rustybrick.com (Barry Schwartz)
Article URL:
https://www.seroundtable.com/google-merchant-center-next-product-analytics-updates-38997.html

Google has made a number of updates to the product analytics section within Google Merchant Center Next. Organic conversions have been renamed to Purchases. Plus, Google lets you specify it’s traffic to PDPsm instead of products, and labels.