Google Merchant Center Testing Merchant Advisor

05/13/26
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Tests AI-Powered Merchant Advisor in Merchant Center

Google is currently testing a new AI assistant called Merchant Advisor within the Google Merchant Center. This tool, still in beta, aims to support merchants similar to how Google Ads Advisor assists advertisers. The feature may occasionally provide inaccurate information and restricts sharing details due to Google’s Terms of Service. It is expected to be officially announced soon, possibly at Google Marketing Live.

Optimixed’s Overview: Emerging AI Tools Transforming E-Commerce Management on Google Platforms

Introduction to Merchant Advisor Beta

Google is expanding its use of artificial intelligence across its marketing and commerce tools by introducing Merchant Advisor, an AI-powered assistant embedded in the Google Merchant Center. Currently in beta testing, this assistant is designed to help merchants optimize their product listings and account management, drawing parallels to the established Google Ads Advisor.

Key Features and Limitations

  • Beta Status: The tool is labeled as beta, indicating ongoing development and potential instability.
  • Confidentiality: Users are prohibited from sharing information about Merchant Advisor as per Merchant Center’s Terms of Service.
  • AI Usage: The assistant leverages artificial intelligence to provide guidance but may occasionally offer inaccurate or incomplete advice.
  • Privacy Considerations: Chat interactions within Merchant Advisor may be used by Google to improve AI performance, subject to Google’s AI Usage Policy and Privacy Policy.

Context and Outlook

Merchant Advisor reflects Google’s broader strategy to integrate AI-driven solutions into digital marketing and e-commerce workflows. With a likely announcement at the upcoming Google Marketing Live event, this feature could significantly enhance merchants’ capabilities to manage their online storefronts with AI assistance, streamlining operations and improving performance insights.