Google Merchant Panel Deals & Loyalty Benefits Boxes & Shopping Ads Discount Codes

08/22/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Enhances Merchant Panels with Deals and Loyalty Benefits

Google now prominently displays deals and loyalty benefits within retailer knowledge panels, enhancing user experience. The introduction of a “discount code” link in Google Shopping Ads allows shoppers to easily access promotional codes with a convenient “continue to site” button. These features, visible on both desktop and mobile, aim to streamline shopping and increase engagement with merchant offers.

Optimixed’s Overview: How Google’s New Merchant Panel Features Elevate Online Shopping

Enhanced Visibility of Deals and Loyalty Rewards

Google has updated its merchant knowledge panels to include detailed information about available deals and loyalty benefits directly within the interface. This change appears both in the traditional right-side merchant panel and the newer, more prominent top-view panel, making it easier for consumers to discover ongoing offers without leaving the search results page.

Discount Codes Integrated into Shopping Ads

  • A “discount code” link now appears within Google Shopping Ads, which opens a dialog box presenting the promo code alongside a “continue to site” button for seamless navigation.
  • This enhancement helps shoppers quickly access savings, improving the likelihood of conversion by reducing friction during the purchase process.
  • The feature is accessible on both desktop and mobile platforms, ensuring a consistent experience across devices.

Impact on Retailers and Shoppers

By integrating deals and loyalty information directly into the search and shopping experience, Google is empowering retailers to better highlight their promotional efforts and encouraging shoppers to engage more deeply. This update reflects Google’s ongoing commitment to creating a more efficient and rewarding shopping environment that benefits both merchants and consumers alike.