Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Updates Restrictions on Dating and Companionship Ads
**Google has revised its restrictions** on Dating and Companionship ads by removing **Bangladesh, Sri Lanka, Nepal, Pakistan, and the UAE** from the banned list. The updated policy narrows down the countries where such ads are prohibited to a specific group mainly in the Middle East and North Africa. Starting August 2025, ads will be restricted only in these revised countries, reflecting **Google’s ongoing policy adjustments** to target ad regulations more precisely.
Optimixed’s Overview: Understanding Google’s Refined Policy on Dating and Companionship Ad Restrictions
Key Changes in Google Ads Policy
Google has recently updated its policy concerning the geographical restrictions on Dating and Companionship advertisements. This revision involves a significant reduction in the number of countries where such ads are banned.
- Removed from Restriction List: Bangladesh, Sri Lanka, Nepal, Pakistan, and the UAE are no longer barred from serving these ads.
- Current Restricted Countries: The list now mainly includes nations such as Algeria, Bahrain, Palestine, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Tunisia, Egypt, and Yemen.
Upcoming Enforcement Timeline
Starting from August 2025, Google will enforce the updated policy strictly, limiting Dating and Companionship ads only in the specified countries. This change indicates Google’s effort to streamline ad restrictions based on regional regulatory and cultural considerations.
Implications for Advertisers
- Advertisers targeting the newly unrestricted countries can now expand their campaigns without violating Google’s policy.
- Businesses must stay informed about these updates to ensure compliance and optimize their ad reach effectively.
