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Google Posts Creation Tool Updated

08/05/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Business Profiles Posts Tool Receives Major Update

Google has officially launched a significant update to the Google Business Profiles Posts creation tool. The update introduces a centralized posts hub for easier management and a streamlined creation process with a single dialog interface. Users can now view key post details like creation date and status, alongside minor visual enhancements for improved usability.

Optimixed’s Overview: New Enhancements Elevate Google Business Profiles Posting Experience

Centralized Management for Business Posts

The update replaces the previous “Add Update” button with a centralized management screen, allowing businesses to oversee all their posts in one convenient location. This hub simplifies navigation and post tracking, improving overall efficiency.

Streamlined Post Creation Workflow

Google has consolidated the post creation process into a single dialog box, enabling users to quickly create updates, events, or offers without switching screens. This change reduces complexity and speeds up posting.

Enhanced Visibility and Control

  • View Creation Dates: Know exactly when each post was made.
  • Status Tracking: Easily identify which posts are live, pending, or expired.
  • Post Type Identification: Quickly differentiate between updates, events, and offers.

User Interface Improvements

Minor visual tweaks have been introduced throughout the tool to create a more intuitive and enjoyable user experience, supporting smoother interaction with the platform.

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