Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of The Truth About Google Local Service Ads “Hacks”
Claims about a “hack” to fix Google Local Service Ads (LSAs) by closing and reopening accounts are false. Experts strongly advise against this practice as it does not improve ad performance. Instead, proper optimization and adherence to Google’s guidelines are key to successful LSAs. Avoid falling for misleading advice that can harm your advertising efforts.
Optimixed’s Overview: Why Resetting Your Google Ads Account Won’t Fix Local Service Ads
Dispelling Myths Around Google Local Service Ads
There is a persistent rumor circulating in the digital marketing community about a supposed “hack” to improve Google Local Service Ads (LSAs) by canceling your existing Google Ads account and creating a new one. This advice has been widely shared but is completely unfounded and strongly discouraged by industry experts.
Expert Insights
- Anthony Higman, a well-respected LSA specialist, publicly condemned this notion, emphasizing that account resetting does not address the real reasons behind poor LSA performance.
- This misguided “hack” often leads to unnecessary disruptions and can even negatively impact your advertising results.
Best Practices for Improving Local Service Ads
Instead of resorting to drastic measures like account cancellation, businesses should focus on:
- Optimizing ad content and ensuring all business information is accurate and up to date.
- Following Google’s guidelines for LSAs to maintain trust and compliance.
- Engaging with customer reviews to boost credibility and ad ranking.
- Working with experienced professionals who understand the nuances of Local Service Ads.
By focusing on these proven strategies, advertisers can improve their LSA performance legitimately without risking account disruptions or damage to their online reputation.
