Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Search Console Impressions Logging Error Now Resolved
Between May 13, 2025 and April 27, 2026, a logging error caused inaccurate reporting of impressions in Google Search Console. This issue affected only impressions and related metrics like CTR and average position, while click data remained accurate. Google has now resolved the issue, but historical impression data will not be retroactively corrected. Users may observe a decrease in impressions in their performance reports going forward.
Optimixed’s Overview: Understanding the Recent Google Search Console Impressions Data Issue and Its Impact
Summary of the Logging Error Affecting Search Console Data
Google recently disclosed a significant logging error affecting Search Console impressions data over an almost year-long period, from May 13, 2025 through April 27, 2026. This error prevented accurate reporting of impressions, which are a key metric for understanding how often a site appears in search results.
Details on Affected Metrics and Resolution
- Impressions, CTR, and average position metrics were impacted by the logging issue.
- Click data remained unaffected, ensuring user engagement metrics stayed reliable.
- The problem was identified and publicly acknowledged by Google, with updates confirming the issue has now been resolved.
What This Means for Website Owners and SEOs
- Search Console users may notice a decline in impressions reported in performance reports post-resolution.
- Historical impression data will not be corrected, as the fix applies only to future data collection.
- Users should interpret impression trends cautiously when reviewing data from the affected timeframe.
In summary, while this logging error temporarily affected the reliability of impression-related metrics in Google Search Console, the integrity of click data was maintained. The resolution ensures more accurate future reporting, but website owners should be mindful that past impression data remains impacted.
