Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Search Console Link Report Shows Significant Drop in External Links
Google Search Console’s link report is showing a drastic reduction in the number of external links for some sites, with drops exceeding 50% compared to previous months. This sudden change is suspected to be a bug or a result of Google’s ongoing link data cleanup. Despite past fixes, the issue persists, raising concerns about the accuracy and reliability of link data in Search Console. Industry professionals have reached out to Google for clarification but have yet to receive official confirmation.
Optimixed’s Overview: Understanding the Recent Decline in Google Search Console Link Data
Context and Observations
Several users and SEO experts have observed a significant decrease in the number of external links reported by Google Search Console. For example, one site saw its external link count drop from approximately 350,000 in August 2025 to under 150,000 by January 2026. Historical data comparisons reveal a steady decline in link counts over the years, but the recent drop appears unusually steep.
Potential Reasons Behind the Drop
- Bug or Data Glitch: The abrupt change may be caused by a technical issue within Google Search Console’s reporting system.
- Link Cleanup Efforts: Google might be actively cleaning up or devaluing backlinks, especially targeting low-quality or spammy links as part of core updates.
- Reduced Monitoring Priority: There is speculation that Google may not prioritize the accuracy of link reporting as highly as other Search Console metrics.
Community and Industry Response
SEO professionals, including notable figures like Vijay Chauhan, have raised questions publicly on social media platforms regarding these fluctuations. Attempts to gain insight from Google representatives, such as John Mueller, have not yet yielded official explanations.
What This Means for Website Owners
- Be cautious when interpreting link report data, as it may not fully represent the true backlink profile.
- Continue monitoring link metrics using alternative tools alongside Search Console for comprehensive analysis.
- Stay informed about Google updates and announcements that might impact link counting methodologies.
