Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google’s Removal of 100 Search Results Per Page and Its Impact on Search Console Data
Google has removed the option to display 100 search results per page, causing significant changes in Google Search Console (GSC) performance reports. This update has led to a noticeable decline in desktop impressions and an increase in average position metrics. Many third-party rank tracking and scraper tools relying on this feature are now malfunctioning. The exact reasons for this change remain unclear as Google has not confirmed if it is a bug or an intended update.
Optimixed’s Overview: Understanding the Effects of Google’s Search Results Limit Change on SEO Analytics
Background of the Change
Recently, Google eliminated the ability for users to view 100 search results per page, a feature previously used by many for deeper search data analysis. This alteration has triggered widespread attention among SEO professionals and webmasters, as reflected in Google Search Console data fluctuations.
Impact on Google Search Console and SEO Tools
- Decline in Desktop Impressions: Reports indicate a sharp drop in the number of impressions on desktop devices, which has caused a corresponding rise in the average position metric.
- Disruption of Third-Party Tools: Ranking and scraper tools that depended on the 100-results parameter are experiencing malfunctions or complete breakdowns.
- Data Accuracy Concerns: Due to these changes, SEO analysts might notice discrepancies or significant shifts in their performance reports, complicating trend analysis and decision-making.
Current Status and Industry Response
SEO experts like Brodie Clark have been vocal in identifying and discussing these changes, sharing insights and data visualizations to illustrate the impact. Despite outreach efforts, Google has yet to clarify whether this is a deliberate update or a technical issue. The SEO community continues to monitor the situation closely, sharing findings and awaiting official communication.
What SEO Professionals Should Do
- Monitor Google Search Console metrics carefully for unusual fluctuations.
- Verify the functionality of third-party tools and consider alternative tracking methods if necessary.
- Stay updated with announcements from Google and insights shared by SEO experts.
