Google Search Doesn’t Support Different Product Pricing In States

Posted on July 23, 2025
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Search and State-Specific Product Pricing Challenges

Google Search cannot natively handle product pricing variations by state. John Mueller suggests using the tax field to adjust prices or creating separate product pages per state as workarounds. Neither method is ideal, and Google may default to pricing from the primary crawl location.

Optimixed’s Overview: Navigating State-Based Pricing Limitations in Google Search

Understanding the Issue

Google’s John Mueller clarified that there is currently no direct feature in Google Search to specify different prices for the same product across various states. This presents a challenge for retailers who list varying prices depending on location.

Proposed Workarounds

  • Using the tax field: Adjust the product price by incorporating state-specific tax information to reflect accurate final prices.
  • Creating separate product pages: Develop unique pages for each state’s product listing, allowing Google to index distinct pricing per region.

Limitations and Considerations

Both approaches have drawbacks: using the tax field is a workaround rather than a dedicated solution, and maintaining multiple product pages can be cumbersome and may affect SEO consistency. Additionally, Google’s crawling behavior may cause it to prioritize pricing from the state where it primarily accesses the site.

Community Insights

Industry experts have shared examples of creative solutions, such as city-based product feeds, which increase exposure despite the lack of an official Google mechanism for region-specific pricing.