Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Introduces Energy-Saving Labels in Product Listings
Google has started displaying an energy-saving label with a green leaf icon in the product listings side panel within Google Search. This feature appears on free listings in the US, highlighting products that meet energy efficiency standards. The label links to energystar.gov for more information, and merchants may be able to specify this label through their Merchant Center product specifications.
Optimixed’s Overview: Enhancing Product Listings with Energy Efficiency Indicators on Google
Introduction to Google’s New Energy-Saving Labels
Google has implemented a new feature in its product listing panels to help consumers easily identify energy-efficient products. This addition shows a green leaf icon alongside qualifying products, promoting environmentally friendly choices directly within search results.
Details of the Feature
- The energy-saving label appears in the side panel of free product listings in the US market.
- This is the first time such labels have been shown on free listings in the main Google Search product section.
- Clicking the label directs users to energystar.gov/products for detailed information about energy efficiency standards.
Implications for Merchants and Consumers
Merchants can potentially specify which of their products qualify for this label through the Google Merchant Center. This provides an incentive for retailers to highlight sustainable products, while consumers benefit from easier access to energy-saving options during their shopping journey.
