Google Tests Blue “Quick View” Button for Organic Product Listings in Search
Overview of the New Feature
Google is experimenting with a blue “Quick View” button on its organic product listings within Google Search. This feature appears on product grid results and provides users with a shortcut to more detailed product information.
Functionality of the Quick View Button
When users click the “Quick View” button, they are directed to the standard scrollable product feed, allowing for easier browsing and comparison of products without leaving the search page.
Historical Context
- Prior to 2018, Google included a “Quick View” button for shopping ads.
- After 2018, Google replaced it with a “see more” button.
- This new test is notable because it applies to organic product results, not ads.
Additional Observations
- Other button labels such as “More Details” and “Compare Prices” have been noticed alongside the Quick View option.
- Google has periodically used “Quick View” buttons in various interface locations over the years.
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read original.
