Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Search Ranking Volatility Surges Following June 2025 Core Update
Over the past few weeks, Google’s June 2025 core update has triggered significant ranking fluctuations and ongoing volatility. Despite an initial calm period, recent days have seen a sharp spike in search traffic drops reported globally, with some sites experiencing declines up to 50%. Meanwhile, a few publishers report unusual traffic boosts, potentially from bot activity or shifting user behavior. The SEO community remains highly active, analyzing these unpredictable changes and their impact.
Optimixed’s Overview: Navigating the Persistent Turbulence in Google Search Rankings Post-Core Update
Context and Timeline of Volatility
The June 2025 core update officially rolled out from June 30th to July 17th, but unlike typical updates, the impact on search rankings did not stabilize immediately. After a brief period of reduced volatility, significant ranking fluctuations resumed unexpectedly, indicating ongoing adjustments in Google’s algorithm or indexing processes.
Data from Tracking Tools
- Multiple third-party SEO tools such as Semrush, Mozcast, Accuranker, and Sistrix show a clear pattern of volatility cooling followed by a sharp spike again in early August.
- Aggregated data confirm that this is a widespread phenomenon affecting diverse markets rather than a localized issue.
SEO Community Observations
- Webmasters report drastic traffic drops ranging from 40% to 50%, particularly in regions such as France, the UK, and the USA.
- Some sites experience prolonged traffic outages during specific time windows, suggesting possible algorithmic testing or filtering methods by Google.
- Conversely, a subset of news sites and others report surges in traffic, often attributed to bot activity or temporary shifts in user behavior.
- Google Discover traffic notably declined in several European Union sites, adding to the concerns about the update’s broad impact.
Implications for SEO Professionals
This ongoing volatility underscores the importance of continuous monitoring and adaptability in SEO strategies. Professionals should:
- Watch for algorithm changes and traffic trends closely using multiple tracking tools.
- Be prepared for abrupt traffic shifts and investigate unusual patterns such as bot-generated visits.
- Remain engaged with SEO forums and communities to share insights and identify emerging trends.
In sum, the post-June 2025 update period represents a uniquely unstable phase in Google search rankings, requiring vigilant analysis and agile responses from site owners and SEO experts alike.
