Google Search Ranking Volatility Cooled This Weekend

08/18/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Recent Google Search Ranking Volatility Trends and Calming Period

After weeks of intense Google search ranking volatility, recent data indicates a temporary cooling period with reduced fluctuations over the past weekend. Multiple SEO tools reported lower volatility levels, signaling a momentary calm in the ongoing ranking shifts. However, this lull may be just the calm before the storm, as a new Google update could emerge soon. Historical trends show volatility often persists even after core updates officially complete.

Optimixed’s Overview: Understanding the Temporary Calm in Google Search Ranking Fluctuations

Context of Recent Google Search Volatility

Google’s search rankings have experienced sustained and intense fluctuations in recent weeks, particularly following the June 2025 core update. Despite the update officially concluding mid-July, ranking volatility remained high through August, impacting many websites unevenly.

Current Observations of Calming Volatility

  • Over the recent weekend, SEO community chatter noticeably decreased, indicating reduced concern or activity around ranking shifts.
  • Third-party SEO tools such as Semrush, Mozcast, Accuranker, and Sistrix reported lower volatility scores, suggesting a genuine cooling off period in ranking changes.
  • Not all tools showed the same level of calm, but the majority indicated less turbulence compared to previous weeks.

Implications for SEOs and Website Owners

This temporary lull may offer a brief window of stability; however, history suggests that Google often follows these calm periods with further updates or ranking adjustments. The SEO community should remain vigilant and prepared for potential upcoming changes that could again alter search rankings significantly.

Looking Ahead

With major core updates occurring annually—such as those in August 2023 and 2024—there is speculation about whether a similar update will appear in 2025. While uncertain, the current calm may indeed be the precursor to another major update. Continuous monitoring of ranking data and third-party tools is recommended to stay ahead of future volatility.