Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Tests New Variations for “People Also Search For” Feature
Google is experimenting with different labels for the “People also search for” section in search results, including “Related to your search,” “Search for next,” and “Also search for.” These variations aim to enhance user experience by offering alternative phrasing. Observations suggest Google may continue testing even more options to optimize this feature.
Optimixed’s Overview: Google Explores New Phrasing to Improve Related Search Suggestions
Introduction to Google’s Experimentation
Google is actively testing alternative titles for the familiar “People also search for” feature found at the bottom of search results pages. This experimentation involves several new phrases designed to better guide users toward related queries.
Observed Variations in Use
- “Related to your search” — emphasizes the connection to the user’s current query.
- “Search for next” — suggests a natural progression to subsequent searches.
- “Also search for” — a simpler, more direct prompt encouraging exploration.
Potential Impact and Next Steps
These testing efforts indicate Google’s commitment to refining search result presentation to improve user engagement. While the traditional “People also search for” label remains prevalent, these new alternatives may offer clearer or more appealing calls to action. Monitoring ongoing tests could reveal additional variations as Google seeks optimal phrasing.
