Google Shopping Ask Stores

09/29/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google’s New AI Chat Feature “Ask Stores” in Google Shopping

Google is testing an AI chat feature called “Ask Stores” within Google Shopping that allows users to get advice on hard-to-find items and shopping trends. The chat appears as a sidebar assistant when users click “Get advice,” providing interactive help. Currently, it seems closely tied to Poshmark listings, suggesting a direct collaboration. This feature may represent a new approach to AI-powered shopping assistance on Google.

Optimixed’s Overview: Exploring Google’s Innovative AI Shopping Assistant Enhancing User Experience

Introduction to “Ask Stores” AI Chat Feature

Google has introduced a novel AI-driven chat functionality within its Shopping platform, named “Ask Stores.” This tool aims to assist users by answering queries related to difficult-to-find products, styling tips, trending items, and brand information directly on the shopping interface.

How “Ask Stores” Works

  • Users click on a “Get advice” button to activate an AI chatbot that appears on the right side of the screen.
  • The chatbot offers personalized assistance, supporting a conversational shopping experience.
  • Chats may be reviewed by Google to enhance AI performance and accuracy.

Current Integration and Limitations

  • The feature currently appears to be integrated primarily with Poshmark, allowing users to shop directly from their listings.
  • Despite user preferences, the chatbot focuses on Poshmark inventory, indicating a close partnership rather than a general marketplace assistant.
  • This integration may signal future expansion or deeper collaboration with other retailers.

Potential Impact on Online Shopping

This AI assistant represents a shift toward more interactive and personalized online shopping experiences. By leveraging conversational AI, Google could streamline the product discovery process, aid users seeking niche or trendy items, and potentially increase sales conversions for partnered stores.