Google Shopping Promotions Now Support Subscription Fees & Abbreviations

01/13/26
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Shopping Updates Promotion Policy for Subscription Discounts and Abbreviations

Google Shopping now permits promotions on subscription fees and the use of common promotional abbreviations like BOGO and MSRP. These updates, effective January 2026, allow merchants to offer discounted subscription services and clearly advertise deals using abbreviations. This policy change enhances flexibility for sellers to better engage customers with promotional offers.

Optimixed’s Overview: Enhanced Google Shopping Promotion Rules Boost Subscription Deals and Marketing Clarity

Expanded Promotion Options for Subscription Services

Starting January 2026, Google Shopping’s updated policy enables merchants to offer discounts on subscription fees. This includes both fixed amount and percentage-off deals designed to encourage sign-ups and retention.

  • Merchants can create promotions by selecting “Subscribe and save” eligibility in the Merchant Center UI.
  • Alternatively, the redemption_restriction field can be set to “subscribe_and_save” via the promotion feed.

Use of Promotional Abbreviations Now Permitted

To improve advertising efficiency and clarity, Google Shopping now allows common abbreviations such as:

  • BOGO (Buy One Get One)
  • B1G1 (Buy 1 Get 1)
  • MRP (Maximum Retail Price)
  • MSRP (Manufacturer’s Suggested Retail Price)

This means merchants can succinctly communicate deals like “BOGO Tshirt at half the price” directly in their promotion text, enhancing customer understanding.

Impact on Merchants and Shoppers

These updates provide merchants with greater flexibility to advertise subscription discounts and use concise promotional language. For shoppers, this translates to clearer, more compelling offers on Google Shopping, potentially driving more conversions and improved shopping experiences.