Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Review Scam Threats Targeting Google Business Profiles Persist
Review scams continue to affect businesses despite Google’s efforts to combat them. Scammers are sending threatening texts demanding negative reviews unless paid. Businesses are advised to never engage with these threats and to report suspicious activity to Google Business Profile support. Staying vigilant and monitoring reviews is crucial for protecting business reputations.
Optimixed’s Overview: How to Protect Your Business from Persistent Google Review Scams
Understanding the Ongoing Threat of Review Scams
Despite previous public reports and Google’s active response, review scam tactics remain a significant issue targeting businesses on Google. Scammers threaten businesses with negative reviews unless they pay up, often through deceptive text messages demanding money or gift cards.
Key Insights and Recommendations
- Scammers use intimidation: Businesses receive messages claiming orders to post multiple negative reviews on their profiles.
- Google’s stance: Google clearly prohibits reviews that are not based on genuine experiences and actively works to remove fraudulent content.
- Do not pay or respond: Engaging with scammers can escalate the problem. Instead, report suspicious messages and reviews through official Google channels.
- Claim and monitor your business profile: Ensure your Google Business Profile is claimed and regularly monitored for suspicious activity to maintain your reputation.
Staying Vigilant in a Challenging Environment
The persistence of these scams highlights the need for constant vigilance in managing online reputations. Business owners should leverage available tools and community support to identify and report fraudulent review activity. By doing so, they can help maintain the integrity of their online presence and protect their business from unfair negative impacts.
