Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Ads Ending Parked Domains as an Ad Surface in 2026
**Google Ads** will no longer use **Parked Domains** as an ad placement starting **February 10, 2026**. This change removes parked domains from the **Search Partner Network** and disables related content suitability settings. Parked domains are defined as web addresses with minimal or no content, often unused or awaiting development. Advertisers should adjust their campaigns accordingly to reflect this update.
Optimixed’s Overview: Google Ads Discontinues Parked Domains Advertising Surface to Enhance Campaign Targeting
What Are Parked Domains?
Parked domains refer to web addresses that have been registered but are not actively developed or contain minimal content. These pages often exist temporarily while waiting for further development or transfer of ownership.
Key Changes Announced by Google Ads
- Effective February 10, 2026, Google Ads will no longer serve ads on parked domains within its Search Partner Network.
- The setting to include parked domains in an account’s content suitability preferences will be removed simultaneously.
- This update follows Google’s earlier move to stop default ad placements on parked domains, aiming to improve ad relevance and quality.
Implications for Advertisers
Advertisers should review their campaign targeting and reporting to ensure they are not relying on parked domains for ad placements. This change is intended to enhance overall ad performance by focusing on more relevant and content-rich sites.
