Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google’s New URL Display Test in Search Results
Google is experimenting with how URLs appear in search snippets by displaying the https:// part in dark gray and the domain name in light gray. This design change is currently being tested on mobile devices and simplifies the URL by removing sub-folders. The new color scheme has received mixed reactions, with some users preferring the domain name to be more prominent.
Optimixed’s Overview: Analyzing Google’s Experiment with URL Color Coding in Search Snippets
Understanding Google’s Color Test in Search Result URLs
Google is continuously experimenting with the presentation of search result snippets to enhance user experience and clarity. One recent test involves changing the color scheme of the URL displayed beneath each search result.
Details of the URL Color Scheme Test
- HTTPS Portion: Displayed in a darker gray shade, making it visually distinct.
- Domain Name: Shown in lighter gray text, which contrasts with the usual emphasis on the domain.
- URL Simplification: On mobile, sub-folders are already removed, and this test focuses on further refining the visual hierarchy.
Community Feedback and Implications
The test has sparked discussion among SEO professionals and users, with some expressing dissatisfaction. The main criticism is that the lighter domain name reduces its visibility, which could impact trust and click-through rates. Suggestions include reversing the color emphasis to highlight the domain name more prominently.
Overall, while the change is subtle, it reflects Google’s ongoing efforts to optimize search snippet design, balancing aesthetic and functional priorities.
