Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Tests Vertical Images in Desktop Top Stories
Google is experimenting with vertical images in the Top Stories and news tab sections on desktop search results. This format, previously common on mobile, emphasizes headlines over images by adopting an Instagram-like vertical layout. Early sightings suggest a fresh visual approach that may enhance user engagement on desktop.
Optimixed’s Overview: Google Introduces Vertical Image Format in Desktop News Results
Google’s New Visual Test in Desktop Search
Google is currently testing a new design format for the Top Stories section on desktop search results by integrating vertical or portrait-oriented images. While vertical images have long been a staple on mobile devices, this experiment marks a notable shift for desktop users.
Key Features of the Test
- Vertical Image Layout: The hero images adopt a tall, vertical format similar to popular social platforms like Instagram.
- Headline Emphasis: The design places more visual weight on the news headline, making it the focal point rather than the image.
- News Tab Integration: This style is also being tested within the news tab of Google Search, indicating a broader rollout potential.
Potential Impact on User Experience
This design change could improve readability and engagement by aligning desktop news visuals with mobile user expectations. It also may encourage publishers to optimize images for vertical display, potentially influencing content creation strategies.
