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Google To Begin Approving Google Trends API Applications

08/21/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Trends API Alpha Access Begins Onboarding in Mid-September

The Google Trends API is entering its alpha testing phase with a very limited number of applicants being onboarded starting in mid-September 2025. Google has acknowledged the high volume of interest and cautions that many applicants may need to wait several months before gaining access. SEOs should be prepared for a gradual rollout and await official invitations via email.

Optimixed’s Overview: Early Access to Google Trends API Set to Transform SEO Insights

Introduction to the Google Trends API Alpha Program

Google has officially begun the process of selecting participants for the Google Trends API alpha test, marking a significant step forward for SEO professionals and data analysts who rely on trend data.

Key Details About the Rollout

  • Application Review: Google is carefully reviewing the large pool of applicants.
  • Onboarding Timeline: Initial onboarding starts mid-September 2025, with a very small group gaining early access.
  • Expectation Management: Many applicants may experience a waiting period of several months before acceptance.

Implications for the SEO Community

The release of the Google Trends API offers a promising new tool for real-time data integration and improved trend analysis. However, the limited initial access means that widespread adoption will be gradual. SEOs who gain access early will have the advantage of leveraging direct API data for enhanced strategy development.

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