Skip to content

Today’s SEO & Digital Marketing News

Where SEO Pros Start Their Day

Menu
  • SEO News
  • AI & LLM
  • Technical SEO
  • JOBS & INDUSTRY
Menu

Google Using Generic & Undocumented Google Crawler

08/11/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Reports of a Generic “Google” Crawler User Agent

There are recent reports of a mysterious **Google crawler** using a generic user agent simply named “Google,” which is not documented by Google. This crawler originates from **Google IP addresses**, but its presence is unusual since it is not listed among Google’s known crawler categories. Experts and users have seen this user agent in logs, sparking debate about whether it is legitimate or a **spoofed bot**. Official confirmation from Google remains pending, leaving uncertainty around its true nature.

Optimixed’s Overview: Understanding the Emergence of an Undocumented Google Crawler User Agent

Background on Googlebot User Agents

Google traditionally categorizes its crawlers into three types: common crawlers, special case crawlers, and user-triggered fetchers. Each of these has well-documented user agents that help webmasters identify legitimate Google traffic.

The New “Google” User Agent Phenomenon

  • Recently, reports surfaced about a crawler user agent named simply “Google“—a name not included in Google’s official documentation.
  • This user agent has been observed accessing websites from IP addresses associated with Google, which adds to the complexity of verifying its authenticity.
  • Some SEO professionals, including JC Chouinard and others, have publicly highlighted this unusual behavior on social platforms, fueling discussion within the webmaster community.

Current Uncertainties and Community Reactions

Despite its Google IP origin, the crawler’s generic user agent name has led to speculation about whether it might be a case of spoofing or a new, undocumented Google crawler, possibly linked to emerging Google technologies like Gemini.

Attempts to obtain clarification from Google representatives, such as John Mueller, have so far not yielded official responses, leaving webmasters to monitor their logs carefully and contribute to ongoing discussions.

What Webmasters Should Know

  • If you notice a “Google” user agent in your server logs, it is currently unclear whether it is an official Google crawler or an impersonator.
  • Webmasters are advised to verify the source IP addresses to see if they fall within Google’s known IP ranges but remain cautious due to the incomplete listing of IPs.
  • Staying updated through SEO forums and official channels is important as more information becomes available.

Filter Posts






Latest Headlines & Articles
  • (part-time) SEO Consultant ~ ITGuidePoint Corporation ~ $25/hr ~ Remote (US)
  • How to tell if you were impacted by the August 2025 spam update (and what to do about it) – Marie Haynes
  • Google Ads’ new text guidelines feature begins rolling out
  • Google Ads to permanently delete canceled accounts after six months
  • LinkedIn’s New Rules for B2B Marketing Measurement [Infographic]
  • SEO Content Writer ~ Mojo Mortgages ~ £35,000 – £40,000 / year ~ Remote (UK/EU)
  • TikTok Announces 2025 Nordic Ad Awards Shortlist
  • Google officially shuts down Privacy Sandbox
  • Facebook Wants to Help You Find Photos to Share from Your Camera Roll
  • Pinterest Shares Tips to Help Maximize Your Holiday Sales

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    

ABOUT OPTIMIXED

Optimixed is built for SEO professionals, digital marketers, and anyone who wants to stay ahead of search trends. It automatically pulls in the latest SEO news, updates, and headlines from dozens of trusted industry sources. Every article features a clean summary and a precise TL;DR—powered by AI and large language models—so you can stay informed without wasting time.
Originally created by Eric Mandell to help a small team stay current on search marketing developments, Optimixed is now open to everyone who needs reliable, up-to-date SEO insights in one place.

©2025 Today’s SEO & Digital Marketing News | Design: Newspaperly WordPress Theme