TL;DR Summary of Google’s New Unified Local Services Ads Verified Badge
Optimixed’s Overview: Simplifying Local Services Ads with Google’s Unified Verified Badge
What Google’s Badge Update Means for Advertisers
Google is streamlining its Local Services Ads (LSA) verification system by consolidating multiple badges into one cohesive identity. Effective from October 20, 2025, the following changes will take effect:
- All existing badges – Google Guaranteed, Google Screened, and License Verified – will be phased out.
- A new, single Google Verified badge will represent all advertisers across Local Services Ads.
- The Money Back Guarantee previously tied to the Google Guarantee badge will no longer be available.
Background and Implications
Google has been testing various badge designs over recent years, including different colors and styles such as green checkmarks, blue, and gold badges. This move aims to reduce confusion and provide a clearer, more unified trust signal to consumers browsing local service providers.
Advertisers impacted by this update have been notified in advance to prepare for the transition. This consolidation is expected to improve user experience by simplifying the verification visuals seen in Local Services Ads, potentially impacting how businesses build trust online.
