Google Waze Ads Part Of Performance Max & Channel Performance Reporting For Performance Max

11/07/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Integrates Waze Ads into Performance Max for Enhanced Store Campaigns

Google has integrated Waze ads inventory into Performance Max campaigns focused on store goals, allowing businesses to appear as promoted pins on users’ navigation maps. This feature is currently available for U.S. advertisers and will expand internationally in 2026. Additionally, channel performance reporting is now accessible in all Performance Max campaigns, providing deeper insights including upcoming support for search partners and manager accounts.

Optimixed’s Overview: Enhanced Local Advertising with Waze Integration and Expanded Performance Reporting in Google Ads

Waze Ads Now Part of Performance Max Store Goals Campaigns

Google’s latest update brings Waze ads inventory into its Performance Max (PMax) campaigns targeting store visits and local actions. This means that businesses advertising through PMax can now appear as “Promoted Places in Navigation” pins directly on Waze maps, increasing visibility to drivers and potential customers in real-time.

Current Availability and Future Expansion

  • Currently available exclusively for U.S. advertisers using Performance Max for store goals.
  • Google plans to extend this integration to additional international markets by 2026.
  • Performance Max automatically optimizes existing creative assets for objectives like Store Visits, Store Sales, and Local Actions Directions.

Improved Channel Performance Reporting Across All Performance Max Campaigns

Alongside the Waze integration, Google has enhanced transparency by rolling out channel performance reporting to all Performance Max campaigns. This update allows advertisers to:

  • Gain detailed insights into how their ads perform across different channels, including search partners.
  • Access channel performance reports through manager accounts (MCC), streamlining campaign management.
  • Expect additional reporting features to be available soon, further improving campaign optimization capabilities.