Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article
TL;DR Summary of How SMBs Can Maximize Success on LinkedIn with Trusted Presence
LinkedIn advises SMBs to build a credible and trusted presence through regular posting and active engagement to expand their network. Sharing industry insights and using video posts, which are shared 20x more than other content, are key tactics. Developing an employee advocacy plan and leveraging LinkedIn advertising can further boost visibility and reach decision makers.
Optimixed’s Overview: Proven Strategies for SMBs to Elevate Their LinkedIn Presence and Drive Growth
Building a Strong LinkedIn Foundation
Small and medium-sized businesses (SMBs) can significantly enhance their LinkedIn success by focusing on establishing a trusted and authoritative presence. LinkedIn’s guidance highlights several essential strategies that help SMBs connect with their audience and generate valuable opportunities.
Key Tactics for SMB LinkedIn Success
- Consistent Posting: Regular updates help keep your brand visible and engage your network effectively.
- Industry Expertise Sharing: Sharing relevant insights and knowledge positions your company as a thought leader, building credibility.
- Video Content: Utilizing video posts can dramatically increase engagement, as they are shared 20 times more than other content types.
- Employee Advocacy: Encouraging employees to engage and share company content expands reach and builds a robust company page presence.
- Targeted Advertising: LinkedIn ads allow SMBs to reach key decision makers, amplifying campaign effectiveness.
Looking Ahead
Implementing these tactics can position SMBs for success on LinkedIn in 2026 and beyond, helping them grow their network, increase brand trust, and drive meaningful business opportunities.
