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How to optimize B2B PPC spend when budgets and confidence are low

Article Website:
Search Engine Land
Article Author:
Melissa Mackey
Article URL:
https://searchengineland.com/how-to-optimize-b2b-ppc-spend-when-budgets-and-confidence-are-low-454592

Stretch your budget by trimming underperforming keywords, adopting value‑based bidding, and testing emerging channels for better B2B results.