One of the biggest challenges in digital PR is finding new, engaging, and reliable data sources for campaigns. However, one of the best data sources often goes unused; either because people aren’t aware of it or don’t know how to use it effectively. I’m talking about Freedom of Information (FOI) requests. These can be an incredible way to obtain unique, free data that you can use to uncover fresh insights and create standout stories, but they can be daunting if you’ve never submitted one before. Keep reading to learn how to use FOI requests as a digital PR campaign data
