How Trend Spotting Helped One Supplement Company Stay Afloat after COVID-19

02/11/26
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TL;DR Summary of How Naturecan Successfully Pivoted from CBD to Longevity Supplements

Naturecan overcame stringent international CBD regulations by focusing on organic SEO strategies. When CBD demand plateaued post-COVID-19, they strategically pivoted to trending longevity supplements using data-driven insights. Their commitment to scientific validation and quality sets them apart, ensuring sustained growth and high customer loyalty.

Optimixed’s Overview: Navigating Market Shifts with Data-Driven Supplement Strategies

From CBD Challenges to Longevity Opportunities

Naturecan, founded in 2019 by Andy Duckworth and Paul Finnegan, initially focused on pure CBD products but quickly encountered global marketing challenges due to strict regulations on CBD sales and advertising. The company’s e-commerce managing director, Alexander Rinn Ortiz, emphasized the importance of shifting marketing efforts to organic channels, leveraging SEO tools like Semrush and Ahrefs to optimize content targeted at customer pain points worldwide.

Adapting to Changing Consumer Trends

  • COVID-19 Impact: The pandemic shifted consumer interest away from CBD towards overall health and longevity supplements.
  • Market Research: Naturecan used Exploding Topics to track rising supplement trends such as NMN, spermidine, and berberine in the U.S., anticipating these would soon gain popularity in Europe and Japan.
  • Niche Focus: Instead of competing in saturated supplement markets, Naturecan concentrated on specific longevity niches with growth potential.

Data-Backed Content and Product Development

The team’s workflow involves continuous trend monitoring and SEO analysis to identify emerging opportunities. For example, Naturecan addresses trending but misleading topics like GLP-1 patches by providing accurate, science-based educational content. Their transparent approach includes third-party certifications to assure customers of product quality and scientific legitimacy.

Ensuring Longevity in Business and Customer Loyalty

  • Customer Trust: Thousands of positive reviews and a high repurchase rate demonstrate strong brand loyalty.
  • Product Range: Expanding beyond human supplements, they also offer CBD oils for pets, enhancing the quality of life for a broader audience.
  • Strategic Pivot: Their willingness to adapt from CBD to longevity supplements has been critical to their survival and growth in a competitive market.

Naturecan’s success story highlights the power of leveraging real-time data and scientific rigor to evolve with changing markets, ensuring long-term sustainability and customer satisfaction.