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“I’m incapable of doing my job without AI”: How this top PM uses Claude + ChatGPT as his second brain

10/06/25
Source: Lenny’s Newsletter by Claire Vo. Read the original article

TL;DR Summary of How Amir Klein Leverages AI to Revolutionize Product Management Workflows

Amir Klein, a top product manager at Monday.com, demonstrates how integrating custom AI workflows like GPT and Claude can transform productivity by managing multiple projects seamlessly. He builds “second brains” to retain context, scrapes and analyzes vast customer feedback data without coding, and uses AI-powered voice mode for interview preparation. These strategies highlight the power of adopting an “everything is text” mindset to accelerate decision-making and communication in product management.

Optimixed’s Overview: Transforming Product Management with Custom AI Agents and Workflow Automation

Introduction to Amir Klein’s AI-Driven Approach

Amir Klein, leading the AI agents initiative at Monday.com, ranks among the top product managers in AI tool utilization. Even after taking extended paternity leave, his reliance on AI has enabled him to maintain high productivity and streamline complex tasks.

Creating “Second Brains” with Custom GPT Workflows

  • Project-specific AI folders act as repositories of ongoing work context across multiple projects, reducing mental load and improving multitasking efficiency.
  • These AI “second brains” ensure seamless context switching and maintain continuity in managing priorities.

Building No-Code Tools to Extract Customer Insights

  • Amir demonstrates using Claude to build a Reddit scraper that collects thousands of customer conversations without requiring coding skills.
  • This large-scale dataset (over 34,000 rows) is then analyzed using AI to detect key patterns and customer priorities, enabling data-driven decision making.

Personalized Skill Enhancement and Interview Preparation

  • Custom GPTs are developed as writing coaches and skill enhancers, tailored from manager feedback and curated newsletters.
  • Using GPT’s voice mode, Amir conducts realistic mock interviews that provide candid feedback, sharpening product interview techniques.

Adopting an “Everything is Text” Mindset for Maximum AI Benefit

Feeding diverse information formats—PDFs, slide decks, and more—into AI tools as text maximizes the AI’s ability to assist with analysis, response generation, and stakeholder communication. This approach accelerates responsiveness even amid frequent context switching.

Summary of Key AI Tools and Resources

  • Claude and ChatGPT: Core AI engines powering workflows and data analysis.
  • Reddit API and Python: Supporting data extraction and automation.
  • Slack: Integration platform for communication and workflow notifications.
  • Additional learning resources include expert coaching, writing guides, and video content to bolster communication and product management skills.

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