Instagram Adds Reels Linking for Multi-Part Content

08/21/25
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Instagram Introduces Reels Linking Feature for Series Creation

Instagram has launched a new “Link a reel” feature allowing creators to connect multiple Reels into a cohesive series. This update enables enhanced storytelling by guiding viewers through related clips within the app. While similar to TikTok’s linking and series options, it offers Instagram users a fresh way to organize content and boost ongoing engagement. The feature is now rolling out globally to all users.

Optimixed’s Overview: How Instagram’s New Reels Linking Revolutionizes Creator Engagement

Unlocking Continuous Storytelling with Linked Reels

Instagram’s latest update introduces the “Link a reel” option, empowering creators to stitch together multiple Reels into an in-stream series. This new functionality allows users to:

  • Seamlessly connect newly created or older Reels via the composer or overflow menu.
  • Display prompts like “Watch Part 2” to encourage viewers to continue through a sequence.
  • Enhance content organization by grouping related clips in a structured format.

Benefits for Creators and Viewers

By linking Reels, creators can build compelling narratives or tutorials that unfold over several short clips, making it easier to maintain audience interest and increase watch time. Instagram highlights this feature as a response to user demand, aiming to:

  • Drive ongoing engagement and improve viewership metrics.
  • Provide a new tool to showcase more content cohesively.
  • Offer a competitive edge comparable to TikTok’s existing Series and linking features.

Best Practices for Using Reels Linking

Creators should ensure linked Reels are topically coherent to avoid frustrating viewers with unrelated content. When used strategically, this feature can:

  • Enhance audience retention by creating natural content flows.
  • Support brand storytelling and educational content sequencing.
  • Expand creative possibilities within Instagram’s short-form video ecosystem.

Currently, Instagram is rolling out this feature to all users, making it accessible for everyone looking to elevate their Reels strategy.