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Introducing the GAIN framework for feedback: an evidence-based approach to giving feedback that people love, appreciate, and act on

09/30/25
Source: Lenny’s Newsletter by Lenny Rachitsky. Read the original article

TL;DR Summary of Mastering Effective Feedback with Jack Cohen’s GAIN Framework

Feedback often feels challenging because it can trigger defensiveness, but the GAIN framework offers a clear, evidence-based method to deliver feedback that truly resonates. By focusing on Goals, Actions, and Impacts, and acknowledging your own role, feedback becomes a collaborative and motivating conversation. This approach helps preserve psychological safety, encourages behavior change, and strengthens relationships in any team or peer setting.

Optimixed’s Overview: Transforming Feedback into Positive Change with the GAIN Framework

Understanding the Challenge of Giving Feedback

Giving tough feedback is often perceived as difficult because it can provoke defensiveness and resistance. The GAIN framework, developed by executive coach Jack Cohen, addresses this by providing a structured, evidence-based approach to feedback that minimizes these challenges.

Key Elements of the GAIN Framework

  • Start with the Goal: Framing feedback with a clear goal helps flip defensiveness into motivation, aligning everyone towards a shared purpose.
  • Name Actions and Impacts: Rather than making judgments, focusing specifically on observable actions and their impacts makes feedback concrete and less personal.
  • Acknowledge Your Contribution: Recognizing your part in the situation disarms resistance and fosters a collaborative dialogue.
  • Use Effective Scripts: Prepared phrases and sentences make difficult conversations feel more natural and supportive.
  • Preserve Psychological Safety: The framework emphasizes maintaining ambition and safety, which encourages openness and follow-through.

Benefits of Using the GAIN Framework

By applying this structured approach, managers and peers can deliver feedback that strengthens relationships, drives meaningful behavior change, and leaves individuals feeling supported rather than criticized. The framework also incorporates research-backed techniques such as Stanford’s “wise feedback” sentence to boost the likelihood of positive outcomes.

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