Is Google Hiring Another Search Liaison?

08/25/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google’s New External Communications Manager Role in Search

Google has posted a job for an External Communications Manager focused on Search, a role involving media relations, campaign development, and communication of complex topics. This position emphasizes driving communication strategies around AI-era search innovations. Despite similarities, this role likely differs from the previous Google Search Liaison position held by Danny Sullivan. The Search Liaison account has been retired, suggesting this is a new role rather than a direct replacement.

Optimixed’s Overview: Understanding Google’s Strategic Shift in Search Communications

Introduction to the New External Communications Manager Role

Google’s recent job posting for an External Communications Manager on the Search team highlights a focused effort on enhancing communication strategies amid evolving search technologies, particularly in the AI space. The role involves working cross-functionally within the Global Communications & Public Affairs team to engage journalists, opinion leaders, and internal stakeholders.

Key Responsibilities and Expectations

  • Developing communications campaigns: Crafting materials such as blog posts, FAQs, video scripts, and print/web content to explain complex search-related topics.
  • Media and stakeholder engagement: Conducting face-to-face meetings with commentators and thought leaders to shape public understanding of Google’s search innovations.
  • Strategic messaging: Defining the narrative around Google’s search products in the evolving AI era, ensuring consistent and engaging storytelling.
  • Project and team management: Overseeing multiple projects and guiding teams to meet tight deadlines while maintaining creativity and organizational efficiency.

Comparison with the Previous Search Liaison Role

Although there are surface similarities with Danny Sullivan’s former role as Google Search Liaison, key differences exist:

  • Sullivan was embedded within the Google Search team rather than the communications or PR departments.
  • The official Search Liaison social media accounts have been discontinued, signaling a shift in how Google handles search-related communication.

This suggests the new External Communications Manager position might be a broader PR-focused role rather than a direct continuation of the Search Liaison’s responsibilities.

Implications for Google’s Search Communications Strategy

This hiring move indicates that Google is investing in proactive and multifaceted communication efforts to manage public perception and educate various audiences on their evolving search technologies, especially as AI integration grows. The role’s emphasis on creativity, risk-taking, and cross-team collaboration underscores Google’s dynamic approach to managing complex product narratives in a rapidly changing tech landscape.