LinkedIn Expands BrandLink Ad Offering With New Programming

Posted on August 26, 2025
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of LinkedIn Expands BrandLink to Boost Trust with Influencer and Publisher Video Ads

LinkedIn’s BrandLink program now includes exclusive original shows and more publisher partnerships, enabling brands to place video ads alongside trusted professional content. Despite the rise of AI tools, human insights remain highly valued by professionals for decision-making and trust-building. This expansion helps brands connect with audiences through credible voices, enhancing brand awareness and trust within LinkedIn’s professional community.

Optimixed’s Overview: How LinkedIn’s Enhanced BrandLink Drives Deeper Trust and Engagement for B2B Marketers

Introduction to BrandLink’s Expansion

LinkedIn has significantly broadened its BrandLink ad placement program, which allows brands to position video ads alongside content from reputable publishers and influencers. Originally focused on publisher content under the name “The Wire,” BrandLink now integrates exclusive original shows produced in partnership with major brands such as AT&T, IBM, SAP, and ServiceNow.

The Value of Human Insight in a Digital Age

  • LinkedIn’s latest research involving 19,000 professionals highlights that human insights remain the top source for advice at work, surpassing search engines and AI tools.
  • Professionals rely on their networks to make decisions more confidently and quickly, emphasizing the continued importance of trusted voices and peer guidance.
  • Despite advancements in AI, the intuitive advice and experience from colleagues cannot be fully replaced, especially among younger B2B buyers like Millennials and Gen Z.

Strategic Benefits for Brands Using BrandLink

By aligning ad content with trusted creators and publishers—such as BBC Studios, TED, The Economist, and Vox Media—brands can leverage the following advantages:

  • Enhanced credibility through association with authoritative voices and professional content.
  • Increased reach within LinkedIn’s engaged professional audience through original shows and trusted media partners.
  • Improved engagement by connecting with audiences who prioritize peer insights over purely promotional messaging.

Implications for B2B Marketing Strategies

With B2B buyers increasingly valuing personal insights and network-driven recommendations, LinkedIn’s expanded BrandLink program offers a powerful tool for marketers to:

  • Build trust and authenticity by integrating ads with human-centric content.
  • Tap into the growing demand for expert-led professional guidance within digital communities.
  • Stay ahead of competitors by adopting innovative ad placements that resonate with the preferences of younger professionals.

Overall, LinkedIn’s BrandLink evolution underscores the ongoing importance of trusted human connection in professional decision-making and offers brands a strategic channel to foster deeper engagement and brand loyalty.