LinkedIn Expands Newsletter Access, Previews Coming Premium Package for SMBs

08/12/25
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of LinkedIn Expands Newsletter Access and Launches New SMB Engagement Features

LinkedIn now allows all individual users to create newsletters regardless of follower count, broadening content opportunities. The platform also plans a new Premium Business Suite for small businesses, featuring monthly ad boost credits and tools to join key prospect conversations. These updates aim to enhance engagement and visibility for creators and SMBs within the app.

Optimixed’s Overview: LinkedIn Enhances Content Creation and Small Business Marketing Capabilities

Expanded Newsletter Access for All Users

LinkedIn has removed previous restrictions requiring users to have 150+ followers or be in Creator Mode to start newsletters. Now, any individual member can create newsletters, enabling wider content distribution and engagement. This change follows LinkedIn’s data showing a 59% rise in newsletter publishing and a 47% increase in reader engagement over the past year. Company pages still need 150+ followers to access this feature.

New Premium Business Suite for Small and Medium Businesses

  • Monthly Boost Credits: SMB subscribers will receive $50 in monthly credits to promote posts via LinkedIn ads, expanding their marketing reach consistently rather than with one-off credits.
  • Engagement Tools: The suite offers features like inviting page visitors to follow and spotlighting products or services to enhance business promotion.
  • Join Top Prospect Conversations: Businesses can participate in highlighted discussions with target clients, improving visibility and networking opportunities directly with decision-makers.

What This Means for LinkedIn Users and SMBs

By democratizing newsletter creation and introducing tailored marketing tools, LinkedIn is positioning itself as a key platform for content creators and small businesses to grow their audience and drive business outcomes. The Premium Business Suite is still in early testing, but promises to simplify ad management and increase strategic engagement within the professional network.