Meta Hints at New Oakley-Branded Smart Glasses

Posted on June 16, 2025
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Meta and Oakley Collaborate to Launch Next-Gen AI Smart Glasses for Athletes

Meta is set to unveil a new pair of AI-powered smart glasses in collaboration with Oakley on June 20th, aimed specifically at athletes. These glasses will feature a lightweight design with a central camera, incorporating advanced fitness tracking capabilities. Meta’s partnership with EssilorLuxottica continues to expand, building on the success of their existing Ray-Ban smart glasses, which have sold over 2 million units. This launch represents a strategic move to broaden wearable tech adoption ahead of Meta’s anticipated AR glasses release in 2027.

Optimixed’s Overview: Meta and Oakley Team Up to Revolutionize Athletic Smart Glasses with AI and Fitness Tracking

Introduction to the New Smart Glasses Collaboration

Meta is preparing to launch a new generation of AI-powered smart glasses in partnership with Oakley, targeting the athletic market segment. Announced via a newly created “Oakley/Meta” Instagram profile, the launch is scheduled for June 20th. This collaboration aims to blend Meta’s cutting-edge AI technology with Oakley’s renowned eyewear design to create a product tailored for sports enthusiasts.

Key Features and Design Innovations

  • Lightweight Build: The glasses will be based on Oakley’s “Sphaera” frame style, designed to reduce weight for enhanced comfort during physical activity.
  • Central Camera Placement: A single camera positioned at the center of the frame minimizes bulk and supports hands-free video capture and data collection.
  • Fitness Tracking Integration: New data tracking elements are expected to provide athletes with real-time performance feedback, enhancing training and workout efficiency.

Strategic Partnership and Market Expansion

Meta’s collaboration with EssilorLuxottica, Oakley’s parent company, builds on the success of their initial Ray-Ban smart glasses, which have surpassed 2 million sales. This partnership not only grants Meta access to popular eyewear styles but also strengthens its position in the wearable technology space. By branching into fitness-focused smart glasses, Meta aims to capture a larger, more diverse user base ahead of its anticipated AR glasses launch in 2027.

Future Outlook

Meta CEO Mark Zuckerberg envisions digital glasses eventually replacing smartphones as the primary device for connectivity. The upcoming Meta/Oakley glasses represent a significant step toward this future, combining AI capabilities with practical athletic features. The success of this launch could accelerate the adoption of smart glasses in everyday life and pave the way for Meta’s more advanced AR products in the years to come.