Meta Will Enable You to Exclude Terms from AI Copy Generations

Posted on September 2, 2025
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Meta Introduces ‘Restricted Words’ Control for AI-Generated Ads

Meta has launched a new “Restricted Words” feature within its Advantage+ campaigns, allowing advertisers to exclude specific words from AI-generated ad copy. This update enhances brand control by preventing unwanted terms from appearing in ads, ensuring consistent messaging. It complements Meta’s broader AI ad tools that generate images, videos, and copy, collectively improving ad performance. These advancements contribute to more precise AI-driven advertising and better campaign outcomes on platforms like Facebook and Instagram.

Optimixed’s Overview: Enhancing Brand Control with Meta’s New AI Ad Restrictions

Introduction to Meta’s Enhanced AI Ad Features

Meta continues to refine its AI-powered advertising ecosystem by introducing the “Restricted Words” option within the Advantage+ campaign setup. This new feature empowers marketers to specify words or phrases they want to exclude from AI-generated ad text, ensuring that ad copy aligns closely with their brand voice and values.

Key Benefits and Functionalities

  • Brand Safety: Prevents unwanted or off-brand language from appearing in AI-generated ads.
  • Creative Control: Provides advertisers with manual guardrails over automated ad copy generation.
  • Seamless Integration: Works within Meta’s Advantage+ campaigns, complementing existing AI tools such as image and video generation.

Impact on Advertising Performance

Meta’s ongoing enhancements to AI ad tools are already showing measurable results. According to Meta’s Q2 earnings:

  • AI-powered ad recommendations improved Instagram ad conversions by 5%.
  • Facebook ad conversions increased by 3% due to AI optimizations.

These improvements highlight the growing effectiveness of AI in reaching targeted audiences more efficiently, while the new Restricted Words feature further safeguards brand consistency.

Looking Ahead

Meta aims to eventually enable fully AI-generated ad campaigns based solely on a URL input. However, maintaining some level of manual oversight—like excluding restricted words—will be crucial to preserving brand integrity. This feature represents an important step toward balancing AI automation with advertiser control, potentially transforming how brands craft and manage their digital advertising strategies.